Creative Brief and Messaging Confirmation
Confirm brand positioning, target audience, copy, visuals or storyboard, reference direction, release timing, distribution platforms, and version requirements.
Sound for Brand & Commercial
Voiceover, original songs and scores, sound design, effects and mixes for commercials, campaigns, films and events.
Make sound part of your brand expression
Voice, music, effects and mixing work together to express the campaign idea and adapt it to different channels.
Services at a glance
- Ad Dubbing
- Original Music
- Sound Design
- Mastering
BRAND · CREATIVE · MEDIA PLANBrand intent, creative script
and communication scenarios
and communication scenarios
BRAND AUDIO MASTERClear and recognizable
and adapted to the brand voice being propagated
and adapted to the brand voice being propagated
Four creative priorities
Explore the production decisions
01Brand voiceVoice personality aligns with audience perception
Determine the sound direction and voice actor based on brand positioning, target audience, tone of voice, and communication scenarios, ensuring that the narrator's voice, attitude, and performance scale accurately reflect the brand personality.
02Music rhythmComplete the emotional advancement in a limited period of time
Design original songs, music, or arrangements around the creative structure, editing rhythm, and core information to quickly establish emotions and drive the communication pace.
03Auditory MemoryIdentifiable products, actions and sound marks
Product sounds, transitions, ambience and a consistent sonic identity make the message more recognizable across channels.
04Platform VersionsDuration, loudness and media environment adaptation
Confirm duration, visuals, copy, volume, and file standards for TV, cinema, short videos, social media, and offline events to ensure consistent multi-version expressions.
Brand & Commercial Audio
Production Workflow
From creative brief to multi-platform version delivery, we set clear direction confirmation, listening reviews, and quality control nodes for brand expression, pacing, and release timing.
Sound Direction and Creative Proposals
Define the tone of voice, music style, sound effects strategy, information hierarchy, and overall auditory rhythm to create an actionable sound plan.
Auditions, Demos and Creative Approval
Through script readings, music samples, or key segments to validate direction before full production, ensuring the voice actors, style, and core auditory expression are aligned.
Dubbing, Music, and Sound Effects Production
Complete the script reading or character recordings, original songs and score production, and sound design for products, actions, environments, and transitions.
Mixing and Multi-Version Adaptation
Balance the voices, music, and sound effects, sync with the visuals, and produce versions for different lengths, scripts, or platforms.
Quality Control and Version Delivery
Verify synchronization, loudness, peaks, file formats, naming, and version lists, and deliver the master version before the confirmed release date.
A Creative Idea, Multiple Sound Combinations
- Ad Dubbing
- Determine the sound direction, actors, and recorded performances based on the brand audience, tone of the text, and rhythm of the visuals.
- Original Music
- Create original songs, music themes, scores, or arrangements around the advertising concept and rhythm.
- Sound Design
- Enhance narrative rhythm and brand memorability through product, action, environment, transitions, and sound markers.
- Mastering
- Balance voices, music, and sound effects, and produce the release version according to the confirmed length, platform, and file requirements.
Can we commission voiceover or music as a standalone service?
Yes. The project can be commissioned separately for on-screen narration recording, advertising dubbing, original music, arrangement, sound effects, or mastering, or combined to produce the release version. The actual scope is confirmed before project initiation.
Brand & Commercial
Selected Work
Delivered brand advertising, promotional videos, launch events, and brand IP experiences, covering on-screen narration, original music, song recording, sound design, sound effects, and multi-version mixing.
Brand Advertising and Launch Event Sound Production
Jaguar Launch Event Opening
Huawei Laptop Commercial
Nin Jiom Commercial
Lao Cun Zhang Baijiu
China Mobile Home Campaign
COFCO Trust: Rooted in Grain, Built on Trust
Shanghai Disneyland Tigger New Year Commercial
Shanghai Disneyland Halloween Party Commercial
Modern Dairy Three Little Cows Milk Commercial
Woaiwojia Spring Homebuying Campaign
BAIC ARCFOX
Geely Galaxy Starshine
Bank of Guizhou
China Construction Bank
Postal Savings Bank of China
Bentley Auto Show
Geely Galaxy Launch Event
Lynk & Co Auto Show
Brand Collaborations and IP Marketing Sound Production
KFC × Toy Story
KFC × Stitch
Luckin Coffee × Disney
McDonald’s × Inside Out 2
McDonald’s × Zootopia
Pepsi × Disney
Pepsi Air Crisps × Inside Out 2
Tmall × Toy Story 5
Luckin Coffee × Disney
3rd China Automotive Awards
Common Questions About Advertising Sound Production
Ad cycles are typically tight, so it's recommended to confirm the script, locked visuals, and version count as early as possible.
Typically, you'll need footage or storyboard, script, brand and creative brief, audio references, release time, distribution platforms, and delivery version requirements.
Yes. The range, segments, style directions, and confirmation methods for the voice actors need to be determined based on the project budget and timeline.
Yes. It's important to clarify the length, visuals, script, loudness, or file requirements for each version to avoid unnecessary rework in post-production.
Explore Other Industries
Discuss a brand project
Please provide the creative direction, script, release time, distribution platform, and version requirements.
Discuss a Brand Project